Natural Beauty

 

Plant A Package

Imagine a landfill sprouting bunches of basil or armfuls of wildflowers instead of emitting foul fumes. We might be one step closer to that scenario, thanks to plantable packaging.

Olessa Pindak
Made of 100 percent recycled post-consumer fiberboard, which begins to decompose within a few days of being placed in wet dirt, plantable packages are embedded with seeds that sprout after just a few weeks. "If 10 percent of American companies switched to postconsumer fiberboard, we'd save 90 million trees a year in the U.S. alone," says Joshua Onysko, founder and CEO of Boulder, Colorado-based Pangea Organics, an innovator in plantable packaging. "The seeds bring us in touch with the world that supports us." Sweet basil and amaranth grow from Pangea's packaging, while Cargo's PlantLove lipstick boxes produce wildflowers.