Sign a Pledge to End Animal Testing

The Body Shop's campaign against cruelty

A shocking 80 percent of countries worldwide are still testing cosmetics on animals, as estimated by Cruelty Free International. To raise awareness on this issue, The Body Shop has launched a limited edition Cruelty-Free makeup range with model, actress and activist Lily Cole. We can't think of a prettier way to save our furry pals than with this line of shimmering eye shadows, lip glosses, primer, eyeliner and brushes. To encourage governments to ban animal testing, we also signed Cruelty Free International's pledge to ban animal testing for cosmetics - and you can too! Just visit or sign up in-store at The Body Shop.