Paint your toes to support a good cause!
TOM's and Essie partner up for One Day Without Shoes
Spring is quickly approaching, and we’re all ready to rip off our boots and show our toes in a pair of cute sandals. TOMS is using this concept to raise awareness for their ongoing efforts of providing shoes for children in need. On April 10th , TOMS will sponsor One Day Without Shoes, a global campaign that encourages people to go barefoot to raise awareness for the millions of children who are at risk of diseases from not wearing shoes. Essie Cosmetics, (our go-to nail polish) has partnered with TOMS to support the cause (bare feet and polished toes!) Beginning March 7th - March 21st, they will give away 1,000 bottles a day of their limited edition sky blue nail polish, Barefoot in Blue (shown here), to the first 1,000 people who pledge to go barefoot on One Day Without Shoes. Essie Weingarten, founder and creative director of Essie Cosmetics said, “we wanted to come up with something that would really spark conversation and bring attention to the campaign – a new rally cry for an important cause. There’s no better way to do that than with blue toes!” We love this beautiful approach to helping others.
To get involved, visit onedaywithoutshoes.com to make your pledge.